C-Level marketing expertise to drive revenue growth, build amazing customer experiences and enduring brand value.

Who we serve

PE Venture Investor who is looking for portfolio returns

Investors

Drive revenue and return with portfolio companies by focusing on the appropriate deployment of capital, department structure, prioritization of resources and appropriate funnel metrics that align with efficient marketing spend.

Woman in technology start up who is scaling up her company

Scale Ups

Building the right value propositions, differentiating from competitors and creating the most effective mix of channel partners, media investment and sales motions to drive user growth and customer adoption.

CEO of a growth technology company who wants to increase revenue

Growth Companies

Reinvigorate growth by understanding the funnel, growth plans, operational playbooks and customer experiences to put an appropriate strategy in motion, helping teams assemble the right people and priorities to hit goals.

Use cases we solve for

Illustration of snow-capped mountains with pine trees in front under a dark sky.

Growth Strategy Planning

It's about building a predictable, scalable engine to acquire the right customers, through the right places at the right time. We understand your ideal customer, how they buy and then build the right channel motions to attract, convert, and grow your customers. More…

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Fractional CMO/CGO and Staff Augmentation

Some companies don’t need a full time senior leader, but they do need someone to make sure the right priorities are being set and the people within teams are working toward the same goal. More…

Nighttime illustration of a winding river flowing through a dark forest with tall trees and dense foliage.

M&A Strategies

Building the right M&A strategies based your growth objectives, product needs or expansion opportunities. Helping construct the implementation plans post event to make sure maximum value, internal efficiencies and customer impact is achieved. More…

A canoe on a calm river surrounded by trees under a clear blue sky.

PLG Strategies and Customer Journeys

Growth hinges on a great self-serve experiences and human interactions. We build the appropriate tests to optimize the journeys of key segments, adding/reducing friction where needed to help customers get to the ‘ah-ha’ moment quicker. More…

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Funnel Analysis & Metrics Optimization

Making sure your entire go-to-market funnel – from the first marketing touch to the closed deal and customer success – works together seamlessly. It’s about making sure the right data is being looked at, eliminating friction, improving data flow, and ensuring all channels are working together. More…

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Customer Analysis & ICP Building

Understand who your customers are, what makes them want to buy from you and create the playbooks for your key customer types. This critical piece sets the stage to create your TAM/SAM, product marketing launch points and overall product and growth strategies. More…

Look, logos! These are folks we’ve done this for.

Illustration of the FreshBooks logo, a global SaaS Accounting platform targeting small and medium sized business customers.
The logo of Flashstock, a double-sided marketplace to connects brands with content creators around the world.
The Endy Logo, a mattress company in Canada.
The Shutterstock logo, a global ecommerce platform for stock imagery, videos and music.
When I Work logo with stylized clock icon and the text 'When I Work' in gray

Wait a second, just who are you anyway…?

Cinc is run by Paul Cowan. He is a 2x CMO at $50M+ ARR SaaS, has founded two companies, and has worked in and with some of the world’s largest brands. Sometimes people even ask for his opinion on podcasts, but it is debatable whether anyone was listening.

A black-and-white photo of a man with short gray hair, wearing a button-down shirt, layered over a digital landscape background with glowing grid mountains and pink horizon.

Say Hi!

Interested in working together? We’re one quick form fill away from getting in touch.

Or you can just book time by clicking the ‘book time’ button. This is likely skipping a bunch of those other back and forth steps to find a time to meet.

Oh, and there is also a GDPR complaint marketing opt-in. If we send out and email (that is a big ‘if’) you have our word it will be focused on real, practical tools or perspectives, and not total junk. Promise.